Durango Septic
Project Type: SEO Sprint
Project Start Date: December 2024
Platform: WordPress
View Website ⟶
Scope of Work
Full website audit and questionnaire
Full SEO strategy which includes keyword research and competitor analysis
Implementation of all meta data and on-page optimization
Google My Business updates (for local search)
Local Citations
Geo-targeted service pages
Tracking sheet and instructions
Zoom calls to approve the strategy and go over long-term recommendations
The Results
Durango Septic was already ranking well for the exact match keyword “durango septic”. We dove into this strategy with the goal of keeping the current SEO, but improving overall reach in the region.
In addition to optimizing the website to establish better EEAT, we used geo-targeting service pages to increase online reach to the Bayfield, Cortez, Vallecito, and Ignacio areas.
In the first three months, clicks increased slightly and impressions more then tripled!
The arrow is when we started the sprint. The purple line is impressions.
Primary keywords for the local areas, such as “ignacio septic pumping”, moved from position 19 to position 2! We were able to get Durango Septic ranking on page one for all regional keywords.
An example of one of the regional keywords moving from position 19.4 to 2.4
