Websites by Khara - My SEO Results


I believe it is important to “walk the walk”. Therefore, everything I do for my clients, I have done for myself.

This is a case study of my own website and some of the results I have gotten.

Start Date: June 2024
Platform:
Squarespace

Scope of Work

  • Full website audit

  • Full SEO strategy which included keyword research and competitor analysis

  • Implementation of all meta data and on-page optimization

  • Google My Business updates (for local search)

  • Local Citations

  • Monthly tracking for an increase in leads and revenue

  • Backlink building

  • Blog strategy

  • Updated lead magnets

  • Long-term/ongoing strategies and implementation


The Results

Initial Growth and Lead Generation

The initial website traffic was primarily driven by writing new blogs. I was able to grow my website traffic from 0 to thousands of impressions per month. However, you’ll see from the PINK line that I was not receiving any leads from SEO.

In June 2024 I started optimizing my money pages and my overall website. Without producing a single blog, my traffic increased about 30%! And then, shortly after (about three months), I began receiving consistent leads from Google. Within a matter of weeks, I was booked out through the end of the year!

Current Rankings

After about 4 months of SEO optimization, my website is now ranking on the top page for dozens of “money making” keywords. I was also able to get my Google My Business profile to rank in the top 3 of the “map” section, which receives about 50% of the clicks on a local search.

Before SEO Optimization - May 2024
When I started, I was not ranking for any money keywords.

ranking keywords before SEO optimization

After SEO Optimization - October 2024
After doing 3 months of SEO optimization, I’m now ranking on the top page, and top position, for dozens of money keywords.

money keywords my website is ranking for after SEO optimization

Q1 2025 Update - 75% increase in leads!

SEO marketing isn’t just about getting more traffic and clicks—it is about growing your business. If your SEO efforts aren’t converting into leads, it’s not going to move the revenue-needle in your business.

After implementing monthly SEO optimization on my Squarespace website for about 6 months, 75% of my inbound leads were coming from Google. This increase in leads helped me double my monthly revenue.

visual example of my inbound leads in Q1 of 2025
Khara Wolf

Hi, I’m Khara Wolf, the owner of Websites by Khara, a web design and SEO company for small business. With 12 years of professional experience in marketing, graphic design, website design and development, and SEO, I serve clients in Durango Colorado and worldwide. As a Squarespace website designer, platinum Circle Member, and certified SEO expert, I am passionate about providing educational resources to help small business owners move the revenue needle.

https://www.websitesbykhara.com
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