FOY Medical (Fountain of Youth Medical)
FOY Medical is a Durango-based clinic founded by Sean Roche, FNP-C, APRN, specializing in advanced wellness treatments such as hormone optimization, peptide therapy, medical weight loss, and regenerative skin and hair services. As his clinic grew rapidly, Sean needed a website that could match the high level of care he provides—something modern, easy to navigate, and optimized for growth. He came to me with two outdated websites and a vision to consolidate, rebrand, and build a professional digital presence that could support his expanding services and streamline client interactions.
Our approach focused heavily on user experience, branding, and local SEO. We designed a clean, intuitive layout that helps users quickly find what they need, whether it’s learning about complex treatments, scheduling an appointment, or requesting a refill. Because FOY Medical offers a wide range of services, we created a structured service navigation system with expandable sections and easy-to-read breakdowns. We also developed a strong visual identity through branded AI-generated imagery, carefully selected colors from his logo, and created modern design elements to convey professionalism, warmth, and trust.
SEO optimization was a key component. We merged two separate domains into one optimized site, submitted proper redirects, updated the business’s Google presence, and implemented a full local SEO strategy to help FOY Medical rank quickly in competitive local search terms.
Additional deliverables included Google Analytics, Search Console, and Bing verification, as well as custom tutorial videos to support ongoing site maintenance. The site is built in Squarespace, allowing Sean to make updates himself without needing ongoing tech support. Every section of the site was designed with scalability in mind—from refill requests to service page templates—so his digital presence can grow alongside the clinic.
Visit the live site at → https://www.foymed.com/
Plugins used on this website*: Section Loader Supreme, Lightbox Anything (popup), UserWay, Mega Menu, Pocket View Tabs, Duel CTA Button
*affiliate links
