AI Policy

Updated April 12, 2025

About This AI Policy

I have written this AI policy myself. This is an overview of my feelings and thoughts on AI, as well as a detailed outline of how I use (and don’t use) AI in my business.

About Generative AI

Generative AI models, such as ChatGPT, are artificial intelligence platforms that respond to prompts. We (as a human) input a prompt, and from that prompt, the technology will generate text, images and/or data.

AI has been part of our lives since the 1950’s. Around 2010 generative AI started rolling out. This technology is here to stay, but I believe it will never replace creative thinking, functional processing, or human experience. While it can help increase productivity and creative ideas for small business owners, if used responsibility, I feel we must use it as a tool, not a human-replacement.

How and when I use Generative AI

  • All long-form content on this website and for social media is 100% human-reviewed and edited by 100% me. I use ChatGPT to generate first drafts, outlines, and/or ideas.

  • All copy written for clients is 100% human-reviewed and edited by me. I use ChatGPT to generate first drafts, outlines, and/or generate ideas.

  • I will use Chat GPT, Squarespace AI, or SEOSpace AI (part of ChatGPT API) to generate first-draft ideas on SEO meta descriptions and titles. These ideas are used to write human-written SEO meta descriptions and SEO titles based on your unique SEO strategy.

  • Occasionally I will use Squarespace AI or ChatGPT to generate placeholder content for development websites. This content will always be transparently discussed and replaced with human-written content before launch.

  • I use Fireflies AI to record all Zoom meetings. I do not record Zoom calls where we are entering sensitive data such as credit card numbers, billing information, etc. These general meeting transcriptions and videos are used for internal-use only. Unless there is private information discussed on a call, I use these transcripts in ChatGPT with the privacy setting turned on (so it won’t be shared with the LLM). I am happy to delete any/all recorded notes with your written request. These meeting notes and videos are stored privately on the Fireflies AI server.

  • I use MidJourney AI to create Branded AI Images. These images come with commercial use license to the person who generates them. Once you have paid your final invoice, the copywrite of these images are thereby transferred to you, The Client.

Generative AI and SEO

Google ranks content that follows the E-E-A-T formula—in short, Google currently looks for quality, original content. This acronym stands for Experience, Expertise, Authoritativeness, and Trust. 

However, Google doesn’t care if this content was written by a human or AI, but because AI technologies don’t follow this formula, human-written content currently out performs AI content in search engines.

100% Human Content Promise

I will always disclose the use of AI assisted technologies on this website and during client projects. There are still a number of issues around Generative AI inaccuracies, copyright issues, and plagiarism. While these technologies can assist in certain processes, I am still running my business with 100% human-prompted and human-edited content.